It was an honor for our team to contribute to a campaign of this magnitude, promoting key values and achieving significant changes, resonating deeply with our agency’s commitment to impactful and socially responsible marketing. We successfully developed and implemented a comprehensive creative concept and visual identity in close collaboration with UN Women BiH and key stakeholders, ensuring alignment with campaign goals. Our team skillfully devised and executed a multidimensional campaign plan, including multimedia content, social media strategies, and exceptional efforts in public relations, engaging media influencers and prominent figures to broaden the campaign’s reach.
We produced high-quality video content, capturing the essence of the event and attracting a diverse audience, supported by a well-coordinated social media plan that significantly enhanced discussion on key topics. Our expertise in event management was crucial in executing several major events, handling everything from venue selection to catering and media services, ensuring unforgettable experiences for all participants.
At Mašta Impact Agency, we believe that every campaign is an opportunity to touch lives, and the campaign “Nobody Hungry. Nobody Alone.” holds a special place in our hearts. In June 2022, both houses of the state parliament took a crucial step towards the goal of this campaign by exempting donated food from VAT, offering hope for a better tomorrow to every person in need in Bosnia and Herzegovina.
This legislative change abolished VAT on donated food, marking a significant stride towards addressing food waste and hunger in the country. For two years, Mašta Impact Agency has been operating under the “Improving the Legal Framework for Philanthropy” program led by the Mozaik Foundation in collaboration with partner organizations (Hastor Foundation, Pomozi.ba Association, Network for Peacebuilding, Trag Foundation, and Catalyst Balkans), with financial support from USAID.
We have created a multidimensional marketing campaign that integrates compelling visuals, resonant content, strategic digital marketing, and innovative ideas. At the heart of this strategy lies a shared commitment to drawing attention to a crucial issue while inspiring effective change.
“The Parenthood Has No Gender” is a campaign launched to raise awareness about fathers’ rights to parental leave. Mašta Impact Agency contributed through visual identity, digital marketing including social media posts, animations, and videos. Through carefully crafted visuals and digital marketing strategies, Mašta Impact Agency highlighted the campaign’s key messages, emphasizing the importance of breaking stereotypes and promoting inclusive parenthood. This commitment represents a step towards creating a society that values and supports equal roles for fathers and mothers in childcare.
